New persona

IdentityBrand voiceDemographics + regionContent tierSeed face

Identity

A persona is one influencer identity. Multiple personas can share an archetype — pick the one that best matches this persona's role.

Lowercase letters/digits/underscores. Must be unique. Used everywhere as the stable handle for this persona.
Human-readable name. Defaults to the id title-cased if you leave this empty.
Run `cff archetypes list` to see what's available.